1 and 2 Color Letterhead (PID: 13359)

Flat Size : 8.5x11 inch (width x height)
Artwork Size (No Bleeds allowed): 8.5x11 inch (width x height). Artwork should have 5/16" (0.3125") space in from the trim line for grippers. 1 & 2 color printing does not allow for borders unless you choose custom trim.
NOTE: 30% ink coverage maximum.

It is very important to provide proper color seperated artwork for PMS printing. If you are not sure how to do then it will be easier to print the job in full color. If not then please contact Customer service to get a quote on color seperating the artwork.

Black Ink Impriting: The most economical way to print letterhead with your company information. If you have a really low budget and deciding between getting blank letterheads or a printed one then choose the Blank Ink Imprinting. Simple, Cheap and looks good.

1 Color Imprinting: Most of the logos in the world, if you think of are 1 color. For e.g. the Intel Blue, Coco Cola Red etc. So if your logo is based on a a PMS color, then we can print using that color.

2 Color Imprinting: we will imprinting using 2 Pantone Colors. All we will need is a proper color seperated artwork and the Pantone Color Codes.

PMS stands for Pantone Matching System, and is a standardized color reproduction system. Similar to the paint swatch guides you find at your favorite paint store, the pantone color chart contains thousands of color swatches created from a palette of basic colors. Color is very subjective, which is why the PMS works so well. It takes all the guesswork out of color identification. Every computer monitor is different, every printer is different. By standardizing the colors, manufacturers and customers in different locations can all refer to the Pantone system to make sure colors match. Creating a Pantone spot color is similar to mixing paint such as blue and yellow to get green, but with much more precision. Each color has a 'PMS' number assigned to it. These numbers are used to identify the exact color needed. The specified ink is then prepared using the correct mixture of base colors, either purchased pre-mixed from an ink company or mixed on-site at the printing company. Using PMS inks is called spot color printing..

CMYK (or Full Color) vs PMS?
When preparing an image for printing in CMYK, the electronic file is separated into four primary colors: cyan, magenta, yellow and black. The image is recreated using screen tints made up of small dots that are applied at different angles to the four process colors. The separated color images are then transferred to four different printing plates on the press. The colors are then printed one after the other to recreate the original image. The CMYK colors are manufactured colors and are not mixed by the end user. This method can be referred to as 4 color, full-color or standard process printing.

WHEN TO USE PMS?
a. Consistent Branding - Think Coco Cola red or Intel Blue. Using PMS colors for your logo and stationery will allow you to ensure color accuracy and establish a standard that anyone working with your artwork will be able to match.
b. Colors outside the range of CMYK - There are some colors that just can't be produced with CMYK, including colors such as reflex blue, navy blue or bright orange.
c. Color consistency from page to page - If you are printing stationary like letterheads and envelopes or business cards then it might be worth using Pantone. When printing a solid color with process inks, slight variations in the color balance can affect the consistency of the color.
d. Smooth coverage of large areas - A PMS color works well when the consistency and saturation of large areas of a solid ink color is importantIt is used by many printers and graphic artists to deliver reliable, reproducible colors to their customers.

WHY PMS IS NOT ALWAYS THE COST EFFECTIVE OPTION?
Even though PMS is a great option in certain cases, it doesn't always make sense to incorporate it into your printing project. Using spot colors can be more expensive than process inks due to the extra production costs involved in "washing up" and changing out the ink in the press, particularly when using more than one or two PMS colors depending on the printer's manufacturing equipment and processes. Since CMYK process printing uses the same base colors all the time, it's a more cost-effective solution.

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